- The AW24 campaign showcases a diverse and influential cast drawn from various fields including models, a chef, stylist and more
- This range of characters are able to express their own sense of style and individuality, made possible by Farfetch’s unmatched selection of pieces
- The AW24 campaign will be extended and amplified across Farfetch’s social channels - specifically Instagram and TikTok
LONDON, U.K September 5th, 2024 - Farfetch, the leading destination for modern luxury presents its new Autumn/Winter 2024 (AW24) campaign. This season, the Farfetch campaign comes to life with the use of a new cast, drawn from various fields and provides a glimpse of the diverse personas and styles that represent Farfetch’s community of tastemakers.
Set in New York and spotlighting real individuals, the campaign celebrates some of the best pieces of the season - cosy knits, sumptuous fabrics, statement pieces and wardrobe essentials. This unique cast exemplifies some of the varied, vibrant personalities that make up Farfetch's ever-growing community, offering something for everyone - seen it? love it? Farfetch it.
The narrative of the AW24 campaign will be amplified globally across social media, including Instagram and TikTok. Behind-the-scenes videos and individual interviews of talent featured in the campaign will also go live from September 9th, giving viewers a chance to find out more about the cast, their individual style and the unmatched selection available on Farfetch.com
For more information on the AW24 campaign, visit www.farfetch.com
ENDS
Notes to editors:
Campaign Credits
- Photographer: Tom Kneller
- Creative Director: Charlie Miles
- Fashion Director – Menswear: Luke Raymond
- Fashion Director – Womenswear: Celenie Seidel
- Hair: Edward Lampley
- Make Up: Miguel Ramos
- Nails: Yugo Tsuchihashi
- Hashtag: #farfetchit
Cast
- Blue Lindeberg - Model, Actress & Designer
- Camilla Deterre - Model
- Diana Bartlett - Photographer
- Dilone - Model & Actress
- Giancarlos - Model
- Julez Smith - Model
- Lou Lou Westlake - Model
- Luca Fersko - Model & Actor
- Marcus Allen - Stylist
- Pierce Abernathy - Chef
About Farfetch
Farfetch is a leading global marketplace for the luxury fashion industry. Farfetch connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
For more information, please visit www.farfetch.com